Embark on a transformative journey with graphic designer Jefferson Paganel, aka Jeff PAG, and learn the art of creating a distinctive logo and monogram to establish a unique brand identity. Drawing from his extensive experience collaborating with prestigious luxury and fashion brands like LVMH, Sandro, Le Plaza Athénée, and Ephyre, Jeff PAG is your guide to renewing a brand’s visual identity in a professional context.
In this comprehensive course, delve into the world of typography and monograms, exploring how to convey the essence of a brand through captivating symbols and designs. Benefit from Jeff PAG’s deep understanding of the luxury and fashion industries, gaining valuable insights into transcribing client expectations into distinctive, memorable, and clear visuals.
Unlock the fundamental rules of logo design and develop the ability to understand and analyze a brand’s identity and its competition. Under Jeff PAG’s mentorship, master the art of selecting the perfect typography and crafting monograms that eloquently represent a brand’s story and values.
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Jeff will guide you through a step-by-step process, from sketching initial ideas to finalizing options and presenting to clients. By the end of the course, equipped with a basic knowledge of Illustrator and Photoshop, you’ll have the skills and confidence needed for a successful global branding project. Seduce with your types and symbols, imbuing them with meaning that resonates authentically with your audience.
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